Fox Sports · Audience growth and monetizationTurned game-day traffic into returning audience value.
A game-day visit is easy to win and easy to lose. I built reasons to come back, then monetized them with native video.
Who we built for.
A sports fan.
Find their teams, scores, video, and context, quickly.
Arriving around a live game, tournament, breaking story, or shared clip.
Turn event-driven attention into a repeatable fan habit, then monetize it with native video.
What got in their way.
- 01Disposable visitsUseful during the game, forgotten after it.
- 02No reason to returnNothing pulled the fan back between games.
- 03Ads in the wayAdvertising that disrupts the content costs attention.
One system, four moves.
- Discover
Meet fans at the moment.
Stories optimized for search · Short-form video distribution · Euro and Copa tournament pages
+110%SEO growth - Engage
Give them a reason to stay.
My Teams · Scores redesign · Power Rankings · Editorial polls · FOX Super 6
+64%story visits, YoY - Return
Give them a reason to return.
Magic Link sign-in on Braze · Newsletters · My Teams personalization
+43%DAU/MAU - Monetize
Earn inside the experience.
Native in-line video ads · Web and mobile
+49%native video ad revenue, YoY
What we prioritized, and what it cost.
Acquisition creates value only when the product gives people a reason to return. Monetization works best inside the experience fans already value.
- One connected plan: discovery, utility, personalization, and native video
- Growth measured in return visits and engagement
- A single, faster feature launch
- A lighter lift: this took coordination across many teams
What we believed, and what moved.
Pick an assumption to see how we tested it.
Video, before and after. Real numbers, one shared scale.
Everything that shipped.
- My Teams personalization
- Scores redesign
- Power Rankings
- Interactive editorial polls
- FOX Super 6 integration
- Euro and Copa tournament experiences
- Magic Link sign-in (Braze, moved from Salesforce)
- Newsletter experiences
- Native in-line video ads
- SEO and short-form distribution
Tools and methods.
- AmplitudeDataProduct analytics: engagement and return behavior
- Adobe AnalyticsDataTraffic and content analytics across web and mobile
- SnowflakeDataMiddleware data layer connecting the stack
- BrazeEngagementMagic Link sign-in, moved over from Salesforce
- JiraDeliveryBacklog, sprints, and release tracking
What moved.
Paired revenue metricRevenue per page
- +49%Native video ad revenue, YoY
- +64%Story visits, YoY
- +43%DAU/MAU
- +110%SEO growth
- +104%Short-form video viewers
- +38%Video starts
Building a growth, engagement, or media product?
I lead product strategy and delivery with cross-functional teams across growth, retention, monetization, and customer experience.
Next case: USA Today Sports →