Case study · Fox Sports
Growing native video ad revenue at Fox Sports
Product Manager, Growth &Engagement · 2022–2023 · Century City, CA
The Growth & Engagement work was about getting more people to the product, keeping them there, and turning that attention into advertising revenue across web and mobile.
49%
YoY ad revenue growth via native video
The work
- Shipped interactive product features that drove 64% YoY visit growth and a 43% lift in DAU/MAU.
- Integrated native in-line video advertising across platform surfaces, growing ad revenue 49% YoY.
- Improved organic acquisition with 110% SEO growth across key sports verticals.
- Grew short-form video consumption 104% through UX, distribution, and engagement work.
Outcome
A growth-and-monetization loop: more visits and stickier engagement feeding a 49% year-over-year increase in advertising revenue.
Data & optimization: native video ad demand and SEO were tuned per surface using performance data, the same instinct behind the AI monetization work at Channing & Co today.
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