Channing Johnson

Senior Product Manager, Fantasy Platforms

• Owned product development for Fantasy Tools, driving a 10–15% lift in weekly retention and subscriptions.
• Led the end-to-end redesign of Matchups, introducing filters, position-based views, and stat toggles, improving engagement by 20%.
• Delivered AI enhancements to the Mock Draft Simulator and manual draft tools, enabling customizable league settings, redraft, and dynasty.
• Implemented an A/B testing framework using LaunchDarkly and Heap, combining behavioral and qualitative insights from Discord and Userbrain.
• Defined and launched seasonal/offseason product states, improving navigation engagement by 10–15% across inactive periods.
• Partnered with Data Science to track DAU and MAU, using machine learning insights to drive a 10% lift in weekly active usage.

Product Manager, Cart & Checkout

• Built and launched a dynamic pricing engine, enabling real-time price adjustments and reducing cart abandonment by 20%.
• Integrated pricing logic into checkout flows, improving conversion rates by 15% and contributing to 12% revenue growth.
• Defined detailed product requirements using Gherkin (Given-When-Then), improving alignment across engineering and QA teams.
• Led Agile execution across cross-functional teams, maintaining high-velocity delivery and consistent sprint output.
• Improved product reliability by reducing defects and accelerating issue resolution by 30% through structured triage processes.

Product Manager, Web

• Drove 64% YoY visits growth and a 43% DAU/MAU increase through interactive product features.
• Increased revenue 49% YoY via native in-line video advertising integrations across platform surfaces.
• Delivered 110% SEO growth, improving organic acquisition and content discoverability across key sports verticals.
• Grew short-form video consumption 104% through optimized UX, distribution, and engagement enhancements.

Product Manager, AdTech & Data Platforms

• Built a programmatic advertising engine, increasing revenue margins by 30% across a multi-sport digital ecosystem.
• Expanded the video ad stack, generating $30M in monthly revenue and increasing video views by 150%.
• Led A/B testing initiatives driving a 40% revenue lift through optimized content and ad placement strategies.
• Developed analytics dashboards reducing churn 50% and improving user satisfaction 20% using SQL and Tableau.

Digital Partner Account Manager

M.S., Information Technology Management

B.S., Political Science, Minor in Economics