RésuméChanning Johnson
Senior Product Manager · Sports, Media & Entertainment · Atlanta, GA
Senior product manager with 7+ years building revenue and engagement products inside the biggest names in sports, media, and entertainment. $2.3B+ in revenue influenced across PFF, Disney, Fox Sports, and USA Today. I ship fast, ground decisions in data, and own products end to end, from monetization and pricing to AI and fan engagement.
Experience
Pro Football Focus (PFF)2025 – Present
Senior Product Manager, Fantasy Platforms
- Owned product development for Fantasy Tools, driving a 10–15% lift in weekly retention and subscriptions.
- Led the end-to-end redesign of Matchups, introducing filters, position-based views, and stat toggles, improving engagement by 20%.
- Delivered AI enhancements to the Mock Draft Simulator and manual draft tools, enabling customizable league settings, redraft, and dynasty.
- Implemented an A/B testing framework using LaunchDarkly and Heap, combining behavioral and qualitative insights from Discord and Userbrain.
- Defined and launched seasonal/offseason product states, improving navigation engagement by 10–15% across inactive periods.
- Partnered with Data Science to track DAU and MAU, leveraging machine learning insights to drive a 10% lift in weekly active usage.
Walt Disney2023 – 2025
Product Manager, Pricing & Checkout Systems · Los Angeles, CA
- Built and launched a dynamic pricing engine, enabling real-time price adjustments and reducing cart abandonment by 20%.
- Integrated pricing logic into checkout flows, improving conversion rates by 15% and contributing to 12% revenue growth.
- Defined detailed product requirements using Gherkin (Given-When-Then), improving alignment across engineering and QA teams.
- Led Agile execution across cross-functional teams, maintaining high-velocity delivery and consistent sprint output.
- Improved product reliability by reducing defects and accelerating issue resolution by 30% through structured triage processes.
Fox Sports2022 – 2023
Product Manager, Growth & Engagement · Century City, CA
- Drove 64% YoY visits growth and a 43% DAU/MAU increase through interactive product features.
- Increased revenue 49% YoY via native in-line video advertising integrations across platform surfaces.
- Delivered 110% SEO growth, improving organic acquisition and content discoverability across key sports verticals.
- Grew short-form video consumption 104% through optimized UX, distribution, and engagement enhancements.
USA Today Sports2018 – 2022
Product Manager, AdTech & Data Platforms · Playa Vista, CA
- Built a programmatic advertising engine, increasing revenue margins by 30% across a multi-sport digital ecosystem.
- Expanded the video ad stack, generating $30M in monthly revenue and increasing video views by 150%.
- Led A/B testing initiatives driving a 40% revenue lift through optimized content and ad placement strategies.
- Developed analytics dashboards reducing churn 50% and improving user satisfaction 20% using SQL and Tableau.
Education
Western Governors University2023
M.S., Information Technology Management · Salt Lake City, UT
Howard University2011 – 2015
B.S., Political Science, Minor in Economics · Washington, D.C.
Western Governors UniversityExpected Dec 2026
B.S., Information Technology Management · In progress
Certifications
Certified Scrum MasterCompTIA A+ / Network+ / Security+ / IT Operations / Secure InfrastructureAWS Cloud PractitionerITIL FoundationFacebook BlueprintGoogle AnalyticsSalesforceData-Driven DecisionsPMI CAPM
Skills
Product
Jira / ConfluenceAgile / Scrum / KanbanMarket & Competitive AnalysisA/B TestingSalesforce
Technical
JavaScript / Java / React / Node.jsMongoDB / GitR / SQL / PythonGoogle AdsHTML / CSSLinear ProgrammingMachine LearningClaude
Design
FigmaPrototypingUser Research & TestingSketchPhotoshop / Illustrator / InDesign
References available on request. Get in touch.
