Case study · Pro Football Focus
Keeping fantasy managers engaged all season at PFF
Senior Product Manager, Fantasy Platforms · 2025–Present
PFF's fantasy tools turn the company's grades and data into the weekly decisions managers actually make. The job: own those tools and make them sticky across the full season, not just on game days.
10–15%
lift in weekly retention and subscriptions
+20%
engagement from the Matchups redesign
+10%
lift in weekly active usage
The work
- Owned product for PFF's fantasy tools, driving a 10–15% lift in weekly retention and subscriptions.
- Led the end-to-end redesign of Matchups (filters, position-based views, stat toggles), lifting engagement 20%.
- Delivered AI enhancements to the Mock Draft Simulator and manual draft tools, with customizable redraft and dynasty league settings.
- Defined and launched seasonal and offseason product states, lifting navigation engagement 10–15% during inactive periods.
- Built an A/B testing framework (LaunchDarkly, Heap) blending behavioral and qualitative insight, and partnered with Data Science on ML-driven DAU/MAU tracking for a 10% lift in weekly active usage.
Outcome
A fantasy platform that holds engagement and subscriptions across the season, including the quiet offseason stretches most products lose.
AI/ML in this work: AI-enhanced Mock Draft Simulator and draft tools, plus ML-driven DAU/MAU tracking built with Data Science to lift weekly active usage.
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