Case study · Walt Disney World
Dynamic pricing and checkout for Walt Disney World
Product Manager, Pricing &Checkout Systems · 2023–2025 · Los Angeles, CA
Buying Disney tickets is a high-stakes, high-complexity purchase. The work centered on pricing and checkout: getting the price right in real time and making the checkout smooth enough to convert.
-20%
reduction in cart abandonment
+15%
checkout conversion lift
+12%
contribution to revenue growth
The work
- Built and launched a dynamic pricing engine for real-time price adjustments, cutting cart abandonment 20%.
- Integrated pricing logic into the checkout flow, lifting conversion 15% and contributing to 12% revenue growth.
- Wrote precise product requirements in Gherkin (Given-When-Then), tightening alignment across engineering and QA.
- Led Agile delivery across cross-functional teams and cut issue-resolution time 30% with structured triage.
Outcome
A pricing-and-checkout flow that turned a complex, high-consideration purchase into measurable conversion and revenue gains.
AI/ML in this work: a dynamic pricing engine making real-time, algorithmic price decisions, with pricing logic wired directly into the checkout flow.
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